How would you explain “The Power of Keyword Domains” to someone looking to take a decision what kind of domain to go for?” McDot, Berlin Russian subtitles …


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  1. Nice explanation! We would also need also to cover other neuromarketing and marketing ROI concepts when it comes to remember who you are and what you do in a single domain name. Brandables may be great to clearly differenciate, but a user and business should be very engaging and successful to be at the top of mind of a consumer. On the other side, Keyword domains have a direct industry and business understading, within 1 second brain recognition.

  2. Cheers for this, been searching for "finding expired domain names" for a while now, and I think this has helped. Have you ever come across – Nanmily Domain Demythification – (just google it ) ? Ive heard some incredible things about it and my co-worker got cool success with it.

  3. [This comment has been hacked. So, you can't vote it.]

    Ultimately, the most important thing for your domain name is having something that people will remember and like.
    Find a good brandable domain for your site, also using expired domains is better than new domain.

  4. Welcome to 2015, let's talk about how important it is to learn how to get traffic and leads without depending on search engines. I challenge everyone here to learn that, it's good for the health.

  5. @Google Webmasters Hello. Thanks for uploading that awesome informational video.
    Question Do you have any info or examples on what's considered a non trademark domain name?   Example…if a very popular website domain name is hotel dot com…could I create a domain name called hotel dot net? 

  6. I know this is a serious topic, and I'm very grateful of the info provided, but no one else pointed it out so I have to; he referenced viagra as an example keyword domain lol he could have chose anything at all, but he chose viagra twice, just sayin =)

  7. Thanks for the video. I've always been critical of the power of keyword domains, as most reputable companies are going to be trying to further their brand using their brand name as the domain name. Good to hear that this is going to become less of a ranking factor. Better if it wasn't a ranking factor at all, but then I'd have more difficulty selling some of my domains :-0

  8. You can also get a .ws site where short words and phrases are very much available. And is available globally. Check out
    dot com's are finished .ws will be the next dot com wave of the future

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