When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the...
For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic,...
Marketers say revenue attribution—the practice of linking marketing efforts to a desired outcome (conversion, revenue, profit, etc.)—enables better decision-making and helps to align...
Oh, boy. The dreaded sign up form.Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!Simply...
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. The report was...
Navigating a global pandemic wasn't in anyone's 2020 marketing plan. Because of coronavirus, it's been a struggle to find the right balance within the...
Technology has been wonderful for B2B marketers: It's given them the ability to hyper-target with a degree of accuracy never before possible. But...
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus. The report...
What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as...
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today. Read the full article at MarketingProfs Source...
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