Are you ready to start your digital marketing career and wondering which specialty to focus in? How do you set yourself up to find a great job, and what …


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  1. What does SEO stand for? At first i thought i wanted to do something in sales/advertising but I’m also really attracted to digital marketing too. Eventually i may want to end up in market research. I find marketing fascinating and i think it is my niche in life, where I’m spose to be. It took many years and a lot of soul searching for me to figure it out but all my talents and everything i’m good at, especially writing/research – they all fall into marketing. I also like that you can make some decent money w/ just a bachelors degree.

    If you go into marketing, is it good to also minor in graphic design? I see a lot of jobs out there that want this.

  2. I’m in a sales leadership capacity at my current company, they’re paying for me to get my MBA and I want to specialize in marketing. With my leadership ability and the mba/marketing degree I hope to get in on those high paying leadership roles within the corporation.

  3. Hey thank you for the video
    I wanna start a creer as content marketing manager and work in Turkey. am originally from Afghanistan and we are moving there soon.
    I have one question, is marketing a fun job in general?? I want a balanced work- life job.

  4. i’m literally fourteen years old with this ambition of becoming a good marketing executive one day. man i wonder if it’ll actually happen.

  5. I started my investment with Mr Steve wade here on insta with an investment of $1000 which I got a return of $12000 as my profits, it’s very amazing if everyone knows @Mr__wade_fx and trade with him and earn the same way

  6. Hi Eric…you did an excellent job with the information shared in this video. I would like to ask you that I am good in content writing …. and obviously have my brain to work towards keywords accordingly+ I have personal inclination towards learning SEO. How do I collaborate all these to make a genuine profile to reach a handsome remuneration & profile. Please throw some light.

  7. Hi, Siu!

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  8. Does the major in marketing going to be a long term major ? In terms of will it be as secure as finance ? Or could I get a job in finance or operations with a marketing degree

  9. Hi Eric, I have an interest in becoming a Marketing Strategist. I like understanding what makes people purchase a product vs another ad the psychology aspect of buying. Which type of Marketing job would you recommend? Is there a position that matches this interests? Thanks in advance!

  10. Great video, I often have my supply chain students ask me if
    they should double major or pick up a minor (i.e., Marketing).  Here is what I tell them. Marketing majors, I would also consider a SCM major or minor…it is the world we live in.

    I get this question often, should I pick up another major with
    my SCM major and/or pick up a minor, and if so which one?  I assume you are doing a SCM major to get a
    SCM entry level managerial position. Basically, that means you want the degree
    to get a job in SCM, right?  OK, so the
    answer to your question is will the other major or minor compliment your SCM
    degree?  In other words, will it provide
    you with additional skill sets valued in SCM roles and jobs?  I am a huge fan of our Business Analytics
    minor because SCM jobs require using technology.  For example, most SCM jobs have huge amounts
    of data and you have to make sense of that data (so big data, data analytics,
    Excel, etc.).  Also, you have to not only
    use the hundreds of thousands of lines of data to make decisions, you have to
    visualize the data for other SCM managers to buy into your decisions (Power BI,
    Tableau, etc.).  And sometimes, you have
    to change the code in the technology to get it to do what you want it to do
    (Python).  Without that Business
    Analytics minor you would not be able to do those things. So, the BA minor
    compliments the SCM degree.

    You asked about double majoring in Marketing and SCM. I love
    it.  In fact, at WMU we have a Food
    Marketing & Consumer Products/Packaging degree, we call it FMK (the best in
    the world).  The FMK industry is one of
    the largest and most important industries in the world.  During Covid 19, it flourished and saved the
    world in many ways because its supply chain just kept on working.  In fact, what was the most popular term
    during Covid 19?  Supply Chain.  Look at what industries and jobs flourished during
    covid 19 (i.e., consumer products/food and supply chain management).  I actually had students interview and get job
    offers during covid 19!  OK, back to your
    question.  Does Marketing compliment a
    SCM degree and job role?  Yes, especially
    lately.  Most SCM professionals are
    tasked with doing things better , faster, and cheaper.  They often have to work on creating cost
    savings with their suppliers.  Why?  Reducing costs is the same as making more
    money.  This is especially true of
    companies that struggle to gain market share because markets are too
    saturated.  However, there are lots of
    companies in growth industries that not only want to cut costs but they want to
    grow market share (i.e., technology, consumer products, medical equipment,
    healthcare, etc.). 

    So, for example, Stryker is a Fortune 500 company in
    Kalamazoo, MI that designs and builds medical equipment.  It is in a growth industry and Stryker is
    obsessed with growth and market share (they double in size every 5-10 years).  A hospital system comes to Stryker and says I
    really need this kind of product but no one makes it.  Stryker says, how much would you be willing
    to pay for this product?  The hospital
    system says, if you can design and build it to do what I want, I would pay you
    $10,000 for each and buy X amount annually for the next several years.  Stryker then goes back to its SCM group and
    says, reverse market this product.  That
    means, go to our suppliers and engineers and figure out how to make this darn
    thing for $40, so we can sell it for $100. 
    That is called reverse marketing and/or reverse supply chain
    management.  In fact, Marketing is asking
    their SCM group to help them sell more of their stuff that makes them a lot of
    money.  In other words, SCM, can you help
    us not only cut costs, but also help us sell stuff.  In other words, help support our growth strategy.  And growth strategy is Marketing. So, yes,
    Marketing and SCM are blending in ways which would really support you double
    majoring in both. 

    Another example, the data proves that companies which can
    get products into the marketplace faster and before the competition not only
    sell more stuff, they can charge higher prices (in other words, command better
    margins and make more money – people are willing to pay a premium for stuff
    that is newer – do I really need a new iPhone now?  No, but I am willing to pay a premium for the
    latest and greatest version).  So, who
    does Marketing ask for help with getting products into the market sooner and
    faster?  Yes, SCM. How can SCM help get
    products into the market faster?  Read
    below if you want more details. 

    ESI = early supplier involvement and
    CE = concurrent engineering, and
    they mean the same thing.  Before companies go into production with new
    products, they have to design those products, it is called the new product
    development process (NPD).  Companies expect suppliers to do a lot of the
    design work for the parts that will go into their new products. ESI and
    CE is bringing suppliers on board during the
    new product development process so suppliers and
    companies can work on design issues from the beginning and
    together.  That way, when they go into production, there are fewer
    issues.  ESI and
    CE gives companies a chance to do things
    better, faster, and cheaper. Companies are
    under competitive pressure to get through the new product development process
    in record time so that they can get their products into the market sooner than
    later.  The ability to do this is called Time Based Competition
    (TBC).  ESI and
    CE is driving TBC (along with technology and standardization).  In the past,
    companies (OEMs) would do all the design work and
    just dump off blue prints to suppliers right before the product went into
    production.  Now, the OEMs expect their suppliers to do the design work and integrate these suppliers in the NPD
    process from the beginning.  Every decision and
    investment dollar has to translate into helping companies do it better, faster,
    and cheaper.  If it does not, it is
    non-value added (get rid of it).  ESI
    and CE
    requires a lot of work and
    investment, but data shows that it pays for itself very quickly. In other
    words, it is very value-added. 

    Sample Lectures & Should You
    Major in Supply Chain Management?

    Dr. Sime (Sheema) Curkovic, Ph.D., Professor, Operations/Supply Chain

    Pat Daugherty Supply Chain & Lee Honors College Fellow

    Associate Director, Center for Integrated Supply Mgmt

    Western Michigan University, Haworth
    College of Business

    Schneider Hall Room 3246, Kalamazoo,
    MI 49008-5429
    Tel.: 269.267.3093;  E-Mail:
    "Better, faster, cheaper";

    "WMU Integrated Supply Management (ISM)…Nation's best undergraduate SCM program (Gartner 2014); 2nd
    in SCM technology (SoftwareAdvice 2015);  2nd in top global SCM talent (SCM World 2017)

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