Can you be successful targeting a niche market? Not if you listen to the naysayers! There are 3 common myths many people believe about niche marketing.


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  1. As usual, I personally believe you're spot on with this, @Denise OBerry. In fact, I think niche marketing is a growth market, just as specializing in specific areas of media has become — or many other businesses. The world today is too complex to always steer something to a general crowd.

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